Do you want to boost your business? Do you need a way to get people excited about what you are selling? If so, then video might be the answer for you. There are tons of video editors online that can help you make videos of all sorts. Whether it’s an explainer video, a product demo, or something else entirely, they can do it all. We will discuss 7 ways video can boost your business and increase customer conversion rates!
1) Online Video
As Internet speeds increase, video plays a larger role in how people interact online. Videos have become an essential component of the social media mix. Businesses should utilize this to attract new consumers and increase customer loyalty.
The best way to leverage this valuable content is through paid promotions on social media sites such as Facebook or Twitter. The trick is to promote not just any video but one that directly relates to your business offering — product demonstrations, testimonials from happy customers, etc. This provides you with a valuable opportunity for social proof, which is one of the most persuasive marketing tools. Plus, if your video is entertaining or educational, you’ll naturally show up high in search engine rankings as more people link to it on social media and blogs.
2) Search Engine Optimization
Videos are also great for including within content marketing initiatives to improve SEO. Since Google now ranks websites with videos higher than those without, your video will increase your position in search results, meaning more traffic to your site and potentially better conversion rates. Videos can be transcribed so that all of their keywords are included on the page — just don’t forget to include links back to your site within the transcription! This way you’re keeping viewers engaged while improving SERP rankings at the same time.
3) Connect with Your Target Audience
Consumers are more concerned about interacting with one another than they are with a company. That’s why 45% of consumers are more likely to recommend a brand that responds on social media. Using video for your business is one way to establish relationships with customers on an emotional level. For example, if you’re running an e-commerce site, create videos where employees introduce themselves and explain what they like about working for your company or make short customer testimonial clips. This lets you humanize your brand image while making it easier for customers to relate to your business online rather than just seeing it as another corporation.
4) Improve Brand Recall
Video is also valuable in reducing the number of questions people have about your business. If people can watch a brief video that explains your business, they’re going to have a much easier time understanding what you do and what’s in it for them. This leads to improved brand recall and greater trust among customers. For example, a lot of people don’t understand what SEO entails or how it works, so making educational videos about the topic is an excellent way to position yourself as an industry leader and gain new clients. It’s also important to stay on top of industry news if you want to be known as the thought leader in your niche.
5) Convert Visitors into Customers
Customers are willing to pay more when they feel like they know and trust a company, so using video can help provide them with the feeling of familiarity they crave. Begin by creating videos that show how your business works in real life, whether it’s an interview with an employee or a customer testimonial video. Then use this content to create social media posts and blog articles where you establish yourself as an expert in your niche. This will guide viewers towards becoming customers when they feel like they already know who you are.
6) Boost Sales
Video is also one of the best ways to boost sales because 74% of consumers say that watching product videos influences their purchase decisions. Not everyone wants to read the text about your products — people want information quickly and easily, which is what video provides. You can make these videos general or specific to certain items, but always include the most important details like product price and key features.
7) Increased Customer Satisfaction
Finally, video is a great way to ensure high-quality customer service. For instance, creating an online support center with instructional videos is one of the best ways for website visitors to learn more about your products or troubleshoot problems they might be having. Just remember that when it comes to how customers feel about your brand after purchasing from you, word of mouth spreads twice as fast than reviews do. So taking care of them will help build trust which in turn leads to more sales.
Even if you aren’t ready to invest in professionally made videos just yet, there are still plenty of opportunities for using video for your business. You can create simple videos with just a smartphone or webcam on your computer, or you can even use an online video editor to make slideshows. Either way, using video is one of the most powerful ways to connect with customers on an emotional level and provide them with valuable information about what your business offers.