The City of San Diego is known for its exceptionally strong economy, well-reputed educational institutions, diverse populations, and unparalleled quality of life. Because of all these reasons and more the city is ideal for launching a startup or starting a small business. The city has inviting climate business because it entertains flexible business-related government policies. The city’s perfectly maintained infrastructure and ideal location make it a great place to run a business. San Diego also offers business incentives, to help them expand and flourish.
Considering the details mentioned above, you may have gotten a clear idea that San Diego is a lucrative spot for business owners and if that’s the case, the competition must be high for local businesses, right?
But don’t be overwhelmed. To beat the competition, you just need to think a little smarter and work a little harder. We’re living in a digital era, and that means access to people in a fraction of seconds. So, what’s the big deal? It’s the Local SEO.
Just like other SEO strategies like on-page SEO, off-page-SEO, and Technical SEO, and SEO term that has widely popularized in the past few years is local SEO. Google updates its algorithm now and then and it’s focused on improving local search. So, if you want your business in San Diego to expand, you need to leverage this knowledge for reaching a larger audience. Local SEO is highly beneficial for small businesses as it allows them to rank higher and become more prominent on SERPs. Google filters out Yelp listings and directories, based on a company’s business type, address, and association.
Create a GMB Account
First and foremost, create your business’s Google My Business account, create a striking profile, write an attractive tagline select your business category, and add a brief intro about your business; including your business name, website link, address, and phone number. You can also add your hours of service and operation, and a few pics and you’ll be good to go.
Several SEO experts believe that the primary category you choose for your business profile on Google impacts your local rankings the most. So, we highly recommend you choose your primary category wisely.
To keep your Google My Business account active keep posting your business updates through GMB posts. Try including relevant pictures in the GMB posts. These can be the pictures of your products, your logo, an illustration of your services, your logo, your company’s building, team, or action shots of your workers during project execution.
Also remember that most customers give reviews about their experience with your company on Google, so keep a check on the reviews and respond positively to the negative feedback.
Embed a Map on Your Website
To make it easier for your potential audience to locate your business, don’t forget to embed a Google Map on your business website.
- Visit Google Maps and enter your address.
- From the menu, you can choose to ‘embed’ or ‘share’ the map.
- Select “Embed Map” copy the map code and install it on your website.
- Alternatively, you could also send the code to your developer via email.
Focus on the User-Experience
Before you focus on more technical aspects of local SEO, make sure that you’ve followed all the basic steps. The most fundamental aspect of SEO is the mobile-friendliness of your website and its site speed. Make sure that your website runs smoothly on palmtops, laptops, and desktops and offers a seamless user experience regardless of the device used to access it. Optimize your website with high-quality images, avoid landing page redirects, avoid plugins and use readable font size for all the content on the website. According to a study, about 80% of smartphone searches for local businesses on Google eventually lead to an offline purchase from the same store.
Local On-Page SEO Strategies
About one-third of consumers search for local businesses on Google every day. On-page SEO is the most important aspect of your website. If you want to rank higher locally in San Diego, implement San Diego Local On-page SEO strategies.
Optimize meta descriptions and title tags for every webpage of your website. A title tag is an HTML code that shows the page title and displays it up in search results. Make sure that your title tags include your location. If you run a business in San Diego, it should be mentioned in your title tags. Title tags should ideally be 50-60 characters long.
An HTML code that appears under the title of a page in the Google SERPs is called Meta descriptions. It gives your audience an idea about what your business or more specifically that specific webpage is about. It helps the user understand what type of content they can expect on the page.
Incorporate Local Keywords
If you run a local business in San Diego, create a local keyword list and incorporate it in your web content and blogs. Make sure that the keywords are related to your business, your products and services, and your location. Here are a few examples;
- Best home remodeling servicesSan Diego
- San Diegohome renovation
- Home renovation company San Diego
Always remember that search engines’ priority is the ‘users’ and according to a study. About 90% of the people check a local business’s online reviews before acquiring their services or purchasing their products or services. If you’ll have a higher star rating on Google reviews, you’ll have more chances of showing up when someone searches the products you offer.
About the Author
Joseph is an experienced SEO expert and professional digital marketing specialist who’s known for his unparalleled SEO services San Diego. He has been associated with a reputable SEO company in San Diego, Search Berg since 2010. He’s regarded as the company’s one of the most reliable SEO consultants in San Diego.